Project Title
Hangry
Format
Brand Identity System
Focus
Branding, Print & Packaging
Design, Illustration
Hangry's is a student-run delivery service bringing home-cooked meals to college students who may be too busy, tired, or homesick to make their own. Hangry's mission is to bring the comfort of a home-cooked meal to every dorm.
Hangry's identity is grounded in a grumpy devil mascot, personifying the feeling that everyone knows a little too well…hunger that turns you a little evil. Loose, hand-drawn illustration carries that identity across the menu, packaging, and social content.
